Social media is everywhere now. Its at your fingertips with your phone, there’s ads on TV for it, there’s signs at store checkouts telling you to follow them or like them. Social media has taken over our world and has become the number one way we communicate with people. There are so many benefits to it that if you own a business or want to own a business, then you really need to get on board with the social media marketing game.
Building relationships with your current or future customers is one of the main components to social media marketing. This is important because it allows you to build a relationship with them in an indirect way but also makes them feel like they are connected with you directly. Building a strong social media presence allows your followers to gain trust in you and look to you as an authority in the type of products or services you’re offering. This makes you their go to person for important information, tips, news and other info when they are looking for it.
Along with relationship building, social media marketing can help drive targeted traffic to your website or products. If you have that relationship with your customers, they are going to trust the products and services that you recommend to them. This is so important because its providing high quality, direct traffic to your site. Let’s say you have a website about cast iron skillets. You have built a nice following on social media and get a lot of re-tweets, shares, etc. Now let’s say you have a cast iron skillet you find that is amazing. You absolutely love it and you find a company that will pay you to direct traffic to them and will pay you for each sale of the skillet. You go on social media and tell your customers your honest opinion about how you love it and they should get one too. You are now sending high quality traffic to this offer which converts to sales which converts to money in your pocket, all for just being truthful and honest with your followers!
Social media marketing is so important in so many ways that really all you need to know is that you should be doing it and you should be doing it now! Don’t wait until tomorrow or next week, start building your presence and relationships now. Make it a habit to post at a few times a week but make sure you are posting high quality, valuable content. Don’t get discouraged if it takes you a while to get followers. Just keep plugging away at it. Before you know it you will soon have loyal followers that you can begin building those relationships with. Relationship building and trust is why social media marketing is so important.