Generating PR buzz is something if done well can lead to tons of publicity for your business. A good PR campaign can lead to brand new opportunities, new customers and open new doors that you may have not known existed. Generating this kind of buzz though is extremely difficult but well worth the work. If it were easy, then everyone would be doing it. Setting yourself apart from the crowd is what will in turn help you become more successful then the competition.
So what exactly is PR buzz? It is a form of marketing where you create interest in your business through multiple channels that gets people excited about your business. Basically its getting people to talk about your business with other people, thus creating excitement. There are many ways to generate PR buzz but they all take a considerable amount of work and planning. Below are a few ways on how you can get people talking about your business.
Write A Press Release
Writing a press release about your business is a great way to get people talking. You must write something though that is intriguing and makes people want to read. Use catchy headlines and write content that draws people in. Once you have your press release written, you can submit it to numerous online sites or use a service that does this for you. This will spread your press release all over the internet and if your lucky, it will get picked up by major websites or news papers.
Hold A Contest
People love free stuff and people love entering contest. Having a contest for your business is a great way to get people talking and engaging with others about your company. One important aspect is too make sure the prize is something people actually want. Giving away an old toaster probably wont get people talking but giving away a brand new Keurig just might. Try to make sure the prize though is geared towards your business so that way the people you are engaging have a higher likelihood of turning into customers.
Go Social Media Crazy
Social media is an amazing way to create buzz. There are so many avenues you can do this in. Think about it, you have Facebook, Twitter, Instagam, YouTube, Snap Chat and that’s just to name a few. One way to do this is creating a fun and exciting video then sharing it across all of your social media accounts. Customers are drawn to videos and this is a great way to create buzz about your company. If you create an awesome video, then the higher your chances are of having customers share that video with everyone on their accounts.